Communication Triage: Say More with Less
For maximum impact, watch the full video before reading on:
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This video earned 3 million views in its first 3 days, and has accumulated a total of 28 million views in the four months since then. Clearly it communicates.
What this has to do with IT
If you’re an IT pro who gets lost in the details trying to communicate with your users and stakeholders, take the lean storytelling principles behind this video to heart:
- No words are spoken.
- There’s no long explanation of why the subject’s important.
- Just an incredibly powerful personal, visceral experience.
- Then one simple line of context.
That’s it. Sometimes, that’s all it takes.
(And BTW—don’t text and drive. It’s really dangerous.)
